‘Art is eternal, it cannot be new’ – Mucha
Alphonse (Alfons) Mucha was a Czech graphic artist and painter, active in France. Mucha began producing commercial posters for soap, toothpaste and stationery. However, Mucha designed a poster for a theater production starring Sarah Bernhardt (Gismonda). Bernhardt was a famous French actress, known as the Divine Sarah. This is the poster that launched Mucha into fame in 1895.
Here’s the 1-2-3 on “Gismonda” by Alphonse Mucha:
- The popularity & beauty of this poster prompted Bernhardt to sign a six-year contract with Mucha. He made6 posters total for her.
- His style is characterized by elongated forms, which was inspired from Byzantine mosaics. He used ornamentation, stylization, and mystical elements.
- Mucha created a flurry of paintings, posters, advertisements, book illustrations, and designs for jewellery, carpets, wallpaper, and theatre sets (ArtDaily). His style is now famously known as Art Nouveau.
For Mucha’s 150th birthday, Google dedicated their logo to him.
If you like Mucha, you can browse through more of his posters and art works.